This article first appeared August 11, 2011.
If you’ve travelled on a train or bus recently – I haven’t of course, but several of my staff travel on the contraptions – you would have noticed how many heads are bowed as travellers hunch over the screens of smartphones or tablet computers.
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The mobile web has turned us into a nation of internet junkies – we simply can’t be away from the web for even a few minutes.
As this survey by SmartCompany showed, more than two-thirds of smartphone users browse the news from their phone and almost 40% have a data allowance of more than one gigabyte.
That means your customers or potential customers could very well be accessing your web address via a mobile device.
But here’s a question: Does your website look any good on a smartphone or tablet?
The answer will very much depend on how complex your site is and what its features are. Borrow an iPhone and an iPad and a few similar devices and do some checking.
If your sites don’t work well, you may need to consider the creation of a mobile website – sort of a stripped back version of the full production.
Get it done – today!