Eventbrite, the self-service ticketing platform and global events marketplace, has announced the appointment of Rachael Neumann as the managing director of Australia to lead and build the local team and drive the local strategy.
Neumann is returning to Australia after a year in the US, working as the director of customer experience strategy at Eventbrite.
In a statement on Neumann’s appointment, Eventbrite said it’s committed to the Australian market, after opening its first APAC office in Melbourne in March this year.
Since then, Eventbrite has started working with a number of iconic Australian events including the Melbourne Food and Wine Festival, the Biennale of Sydney, Next Wave Festival, TEDxMelbourne, Pause Festival and EQUITANA Melbourne.
In her new role as the managing director of Australia, Neumann will be responsible for accelerating the already strong organic growth and adoption in Australia by increasing awareness of Eventbrite as an easy, reliable and innovative solution for event organisers of all shapes and sizes.
She will also ensure Eventbrite Australia delivers a strong localised offering by building a team of local experts, while maintaining the award-winning culture of the US headquarters.
“Rachael’s understanding of Eventbrite’s vision and customer-centric approach, coupled with her deep understanding of the Australian market, will put her in good stead to drive and develop our Australian strategy,” said Kevin Hartz, co-founder and CEO of Eventbrite.
“Eventbrite is about leveraging technology to bring people together through live experiences, and we believe Rachael’s local ties to the market and her experience with Eventbrite makes her a natural fit to take our presence to the next level in a very important market.”
Neumann said she was excited by her new role and up to the challenge.
Prior to joining Eventbrite, Neumann was a case team leader with Bain and Company throughout Australia and in Silicon Valley. During her time there she advised technology, private equity, consumer products and retail businesses on developing international growth, customer experience, loyalty economics and organisational effectiveness strategies.