Are you selling online? If so, you need to develop a mobile eCommerce strategy. New figures show millions of customers are browsing and shopping on mobiles, and you need to be prepared to offer them something.
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If you have an online store, consider developing a mobile site. This will ensure users stick around while browsing on a mobile, instead of becoming frustrated that your site won’t load. With mobile sites becoming so popular, developing a basic offering isn’t totally out of your reach.
PayPal senior director of merchant services Bill Zielke recently said on Mashable that the company’s mobile transactions are showing “dramatic growth”, from $US25 million in 2008 to $US141 million in 2009.
Develop a mobile strategy alongside your website. Make sure your mobile customers have a unique experience, or they simply won’t come back.