Kogan expanding to New Zealand: Watch our exclusive Q&A video with him here

Electronics startup superpower Kogan is setting up shop in New Zealand. Not literally though, as Kogan operates entirely online and the founder has told StartupSmart he doesn’t believe in omni-channel retailing.


At a recent pitching competition run by this publication, founder and chief executive Ruslan Kogan outlined his growth strategy, advocating ruthless focus on a unique selling point: in his team’s case, price. 


You can watch him field questions and share his insights in the video below:


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.