Electronics startup superpower Kogan is setting up shop in New Zealand. Not literally though, as Kogan operates entirely online and the founder has told StartupSmart he doesn’t believe in omni-channel retailing.
At a recent pitching competition run by this publication, founder and chief executive Ruslan Kogan outlined his growth strategy, advocating ruthless focus on a unique selling point: in his team’s case, price.
Get daily business news.
The latest stories, funding information, and expert advice. Free to sign up.
You can watch him field questions and share his insights in the video below: