Admit it – you’ve always wanted to be a movie star. Well, it’s time to make your debut on the global stage by putting a video up on YouTube.
What’s the point, I hear you ask? Well, YouTube is one of the most searched sites on the web and has become a sort of Google-like service where users go every day to waste time and, more importantly for you and your business, get information and advice.
Get business news first
Sign up to SmartCompany’s daily newsletter
All you need to do is figure out what subject you are an expert on, and make a video.
Do you have an electronics store? Then do a review of a new gadget.
Run a labour hire firm? Make a video about job interviewing techniques.
Provide IT support? Do a weekly video on your frequently asked question for the week.
Don’t worry too much about the quality of the video – people are used to below-broadcast quality, and are much more interested in your expert advice.
And when your video is live, send an email to your customer base and let them know about it. It’s one of the many ways you can start to position yourself as a thought leader in your sector.
Get it done – today!