Depending on how tech-savvy you are, you are either completely on top of your website’s SEO strategy or you may be struggling to understand what search engine optimisation is.
Whichever category you find yourself in, starting today you are going to make SEO a personal priority in your business.
By way of explanation from our resident SEO guru Wai Hong Fong, SEO is “the active process of optimising a website in order to increase traffic directed to the site from search engines”.
In other words, the better your SEO is, the more traffic you get from Google and the more leads you create.
Many start-up entrepreneurs get actively involved in SEO themselves, while others will outsource it to experts. But even if you do outsource your SEO strategy, a working knowledge of the where your site stands now and how it can improve is essential.
As a starting point, make sure you never miss Wai Hong’s great column, SEO for Start-ups.
But secondly, make sure you know how your site is tracking. A great tool for this is the free service provided by Website Grader. You simply pop in your URL and you get a score out of 100 according to the strength of your site’s SEO.
Take the score and the report (if you don’t want to use this site, there are lots more like it), sit down with your team and brainstorm ways to boost your rankings. As I say, it’s crucial that you as the owner of the business make it clear this really is a priority.
Get it done – today!