Australian online shopping club Ozsale has offered start-ups some key mobile sales tips, after revealing its mobile sales now equate to 50% of all sales, up from 26% in October last year.
Ozsale, founded in 2006 by Jamie Jackson, is a members-only online shopping club, which is part of the APAC Sale Group. Earlier this year, Ozsale acquired market competitor Buyinvite.
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The Ozsale app is currently one of the top three apps in the lifestyle section of the App Store and has managed to double the proportion of its mobile sales.
Ozsale marketing head Richard Butler spoke to StartupSmart about five of the company’s key mobile sales strategies.
1. Available on all platforms from the get-go
“We basically developed the app to make the user experience easier,” Butler says.
“The mobile site was to cater for all those shoppers who are using smartphones but weren’t using an iOS device, so it covers all the smartphone devices.
“In the future we’re going to look at developing Android apps as that starts to grow in the market and starts to produce further technologies.”
Above: The Ozsale warehouse.
2. One-hour early access to all mobile sites
When Ozsale launched one-hour early access via its app, daily downloads increased four times over.
However, the early access is not limited to iPhone or iPad users as customers using the mobile site also benefit from a one-hour head start on other shoppers.
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