Taskmaster readers will already know that 2013 is the year to build brand awareness.
A great way of doing that, and one that you will have come across countless times already, is by setting up a blog.
In layman’s terms, a blog is a website or online diary that is regularly updated with op-ed style articles (“blog posts”) that are usually (but not always) by a single author.
If you’re not certain of the business benefits, here are five great reasons why you should blog, courtesy of Adam Franklin. In short, posting short articles, or blogs, on your business website is a great way to communicate with your existing or potential customers and discuss what your business is about, along with issues that matter to you or your business.
Of course, like anything technical, it can be tough to know where to begin, especially if you’ve never blogged before.
Old Taskmaster discovered long ago that the surest way to get someone to concoct an excuse is to ask them to do something they’ve never done before. So if you’re reading this while coming up with excuses why you shouldn’t blog, it’s time to start building some familiarity with them.
A good place to start is right here on StartupSmart. Take a look at some of the great blogs that are hosted on this site – here’s the list.
Meanwhile, StartupSmart’s sister site SmartCompany recently had a feature on 20 of Australia’s best business blogs. Again, if you aren’t familiar with some of the names on the list, it’s worth paying them a visit.
Becoming familiar with the ways other businesses effectively use blogs is a great place to start if you want to harness this online medium.
Get it done – today!