A few days ago my marketing team called me in to sort out a most pressing dispute.
“We can’t decide, so you must rule,” said a member of the marketing team.
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“Do you like this format of the landing page or this one?”
I didn’t bother looking at the screen, but I did give my staff member one of my famous withering Taskmaster looks.
“How the hell should I know?” I asked.
“Try them both and let the market decide.”
You might not be able to print two versions of a catalogue or print advertisement, but you can certainly make two versions of a web landing page or an online ad relatively cheaply.
And then you can test, test, test. Try different colours. Try different graphics. Try different forms of words and different calls to action. Tweak and tweak to find out what gets the best response from your customers.
A page that converts even 5% better could mean real benefits for your bottom line. But if you don’t test, you’ll never know.
Get it done – today!