Create a free account, or log in

Now here’s a puzzling proposition

Whether you’re a furniture enthusiast or an interior decorator’s nightmare, you’ve probably felt and almost definitely heard about the frustration of assembling flat-pack furniture such as Ikea.   This quirky table takes that hassle to a new level by making the assembly deliberately challenging, and marketing that.   This table is assembled from 24 pieces, […]
StartupSmart
StartupSmart

Whether you’re a furniture enthusiast or an interior decorator’s nightmare, you’ve probably felt and almost definitely heard about the frustration of assembling flat-pack furniture such as Ikea.

 

This quirky table takes that hassle to a new level by making the assembly deliberately challenging, and marketing that.

 

This table is assembled from 24 pieces, and must be built in a particular order to avoid disaster.

 

Can you make a market niche out of embracing the negative aspects?

 

Via Gizmodo.