Startups

Ptolemy, a Greek intellectual who lived in Egypt from 90 and 168 AD, was recognised as an expert in many things, including astronomy and ast…

Everyone who has worked in an office has had to sit through at least one. Those long rambling meetings that last for hours and go nowhere. S…

About 35% of large companies have investigated a leak of sensitive or confidential data through email during the past year, according to a n…

Workplace guru Dan Pink’s take on what motivates workers delves into the science and psychology of inspiring staff. the big lesson? Money …

Aconex founders Leigh Jasper and Rob Phillpot are two of Australia’s most successful tech entrepreneurs. Their business, which provides cl…

The type of marketing you use should be a critical part of your business plan. As part of that plan, you should identify who your key market…

Your selling price can be based on value, or cost.   Using a cost-based price structure is based on deciding on a gross profit margin th…

Many start-ups don’t have the money to hire firms to conduct market research. However, many companies are able to do their own market rese…

Your marketing plan identifies your key audience, the best marketing methods you should use to reach those particular demographics, and the …

It’s one of the worst experiences an entrepreneur can imagine – having your business ripped off through fraud. Thousands of small business…