
Starting up a gym used to involve hauling in heavy weights to satisfy a muscle-bound customer base. But new fitness trends could open the way for a new kind of a business.
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According to reports this week, Australia is in the grip of a Zumba craze, with more than 3,000 instructors of the Latin-inspired dance workout now employed across the country.
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Around 7.5 million people across 105 countries have embraced Zumba on a regular basis in an attempt to shed the kilos while appearing as coordinated as possible.
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The popularity of the workout shows that Australians are open to new ways of working out and aren’t stuck in the rut of treadmills and weights.
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Why not exploit the Zumba craze by opening a dance-themed workout studio or, better still, try to predict the next big thing to hit gyms to ensure you are ahead of the curve?
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