How I did it

Don’t get distracted creating the perfect platform: Food Orbit founder shares his best mistake

Rose Powell /

Food Orbit, a platform connecting farmers to chefs, launched earlier this year and has been growing ever since.


But founder James Nathan says his biggest mistake was getting distracted by building the perfect site, and he realises now he could have knocked together a WordPress site to test the idea and start developing both sides of his marketplace and making revenue from day one.


In the video below he shares what he’d do differently next time he launches a start-up.

Rose Powell

Rose is the current head of growth at Rampersand Ventures. She was formerly a reporter at StartupSmart.