Sticky Lollies Source: Screengrab taken from StickyLollies/Instagram

Marketing
Lois Maskiell

It’s time to get on TikTok: How a local lolly brand and a banking startup are using TikTok to drive sales

Authors
Lois Maskiell
Social Media Marketing
6 minute Read

Video-sharing app TikTok has become a staple social media platform for businesses seeking to tap into a trend that is popular among younger generations.

In fact, according to the latest DataReportal report, the app is so widespread that it had 690 million active users in the world in January that’s more than Snapchat, Pinterest and Twitter.

Since launching in Australia in 2019, TikTok has attracted 2.5 million users, mostly between 15 and 30 years of age, data by Roy Morgan shows.

The surge in TikTok users has led businesses of all kinds to build a presence on the platform. 

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