It’s the stuff of nightmares: you visit a website on your phone, and instead of showing the actual contents, a full-screen ad pops up demanding you download an app instead.
You try to close it but it’s so big that you’re redirected instead.
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In very exciting news, Google will soon be starting to punish these pesky websites that display overly big redirecting advertisements to download an app.
Google will now be down-ranking sites with ads obscuring “a significant amount of content on the transition from the search result page”.
“Our analysis shows that it is not a good search experience and can be frustrating for users because they are expecting to see the content of the web page,” a Google Webmaster post says.
Google has also had a bit of a makeover overnight, with a new logo being paraded out, which the animated ‘Doodle’ introduces with a hand that rubs out the old one.
It’s now utilising the sans-serif font, which changes everything, although it’s still the same four colours though, and the little blue G that’s used for Gmail and other mobile applications will now also be multi-coloured.
“These days, people interact with Google products across many different platforms, apps and devices – sometimes all in a single day,” a Google blog post says.
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”