
Controversy over altered school photos may have raged this week, but the increasing demand for picture-perfect images is one that entrepreneurs should take note of.
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Altering images doesn’t even have to wait for post-production. According to Panasonic, its new camera can give you an instant makeover. The Lumin DMC-FX77 includes a built-in Beauty Re-touch mode, which aims to whiten teeth, add colour to cheeks and reduce wrinkles.
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Panasonic says the airbrushing software on the camera, which includes a 16 megapixel sensor and 9cm TFT touch screen LC display, will even add makeup and smooth out skin.
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Different modes are used to achieve different outcomes. One setting, for example, can clean up skin and teeth, while the camera’s make-up mode offers a choice of colours and tones to apply foundation, blush and even lipstick.
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For photographers, particularly those who photograph fashion, family portraits or weddings, this kind of technology opens up doors with regard to touching up impromptu, natural photographs.
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As consumers become increasingly accustomed to tweaking images, what other ideas can be developed that allow users to achieve a picture-perfect result?
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