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How Tim Cook is changing Apple

Tim Cook may have only been Apple’s chief executive for a couple of months, but he is already starting to make his mark known on the company, according to a new report in the Wall Street Journal. According to sources, the publication claims that Cook has started working on internal restructures – an aspect of […]
Patrick Stafford
Patrick Stafford

Tim Cook may have only been Apple’s chief executive for a couple of months, but he is already starting to make his mark known on the company, according to a new report in the Wall Street Journal.

According to sources, the publication claims that Cook has started working on internal restructures – an aspect of the job Jobs apparently never enjoyed – while he has also started sending company-wide emails.

Cook has apparently also started a new charitable giving approach that will see the company match donations given to non-profit organisations.

It is also understood that Cook has reorganised the company’s educational division, bringing it more into line with the structure of the rest of the company.