Technology

The “.au” domain names debate continues (and how effective keywords can convey your message)

Jim Stewart /

I’m still working a lot with the “.au” domain names debate at the moment, and this whole saga has made me start podcasting again on a personal level for the first time in years. The first guest I had on is Josh Rowe, and you can check it out: it’s called Brand Builders. As a former director of auDA, Josh is talking a lot about what’s happened, and how we got here, and how this whole “.au” situation is going to impact brand. It’s really interesting what we discovered during the broadcast about keywords and about his brand that even he wasn’t aware of. It’s fascinating to see the data around his brand.

On the “.au” front, we’ve managed to get a national TV feature on the national news, which was no simple effort, and we’ve got another national news outlet interested which will be later this week, hopefully, going to air.

Thank you for everyone who’s been there with support. There are a lot of us under attack at the moment — at least three or four of us behind the scenes. I’ll probably bring that to air soon; these guys are digging their own graves. They’re playing really dirty, and the only reason they’re doing it is that we’re asking why we need “.au” domains. They are coming after our businesses and our domain names. So I’ll bring you more on that. 

Please, if you see the articles that we tweet, get in there and comment. There are a lot of anonymous, cowardly trolls coming at us on social media, so we’d appreciate some backing. All we really need to do to get this stopped, or at least stopped until they give us a business case, is to get it out into the public domain and let them understand what we’re talking about. I’m learning along the way that by using the right keywords with the journalists and the people along the way, we get the word out more effectively.

This article was originally published on stewartmedia.com.au.

NOW READ: SMEs demand answers from auDA over introduction of new “.au” domain names

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Jim Stewart

Jim Stewart is a leading expert in search engine optimisation. His business StewArt Media has worked with clients including Mars, M2 and the City of Melbourne.

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