Brad Lindenberg from ShopReply: My Best Tech

Andrew Sadauskas /

Brad Lindenberg is CEO and Founder of ShopReply, an e-commerce platform designed to bridge the online and offline worlds of commerce. His favourite piece of tech allows him to scale his services and bring value to customers.

My favourite piece of tech is Amazon Web Services because it allows us to focus on what we do best to add value. It allows us to scale our platform on demand while removing time, cost, and other expenses that don’t add value.

Historically, businesses needed a datacentre. With a few clicks and a few lines of code, we can add or remove servers to scale our platform to as many servers as we need.

Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.