Technology

“Cloud is the new normal”: Why Amazon says your business is destined for the cloud

Kirsten Robb /

Working in the cloud is an inevitable outcome for your small business, according to Mike Clayville, vice president of worldwide commercial sales and business development at Amazon Web Services (AWS).

At this morning’s AWS Summit in Sydney, Clayville reflected on last year’s summit, where he used his keynote to tell the audience cloud was not a question of ‘if’ for Australian business, but a question of ‘how’.

“[Twelve months ago] it quit being if I should go to the cloud, to how do I get to the cloud?” Clayville told the audience of more than 3000 people.

Twelve months later, Clayville says the business world’s interest in the cloud has evolved even further.

“It’s no longer a question how do we move our workload to the cloud, it’s about asking really big questions,” he says.

“We’re now asking how do I get completely out of the data centre? How do we move all of our workloads into cloud?”

With a series of guest speakers spruiking their business’ successful migration to AWS, including SafetyCulture cofounder Luke Anear and Qantas chief technology officer Chris Taylor, Clayville argued cloud technology can reduce overall business risk, create flexible commercial commitments, speed up old processes and reduce the cost of failure in IT innovation to zero.

“In 2015, cloud has become the new normal. It’s not something people toy with – it’s now the new normal,” he said.  

Clayville said Amazon has seen a large number of Amazon’s customers are now shifting to a cloud-first policy.

“We’re starting to see an accelerated rate of [cloud-first] customers as we move into 2015, and by 2016 you’ll see an even larger movement of all-in customers to the cloud,” he said.

But Clayville said the biggest challenge for business now was “fighting gravity” – or letting go of old ways to embrace the inevitable future.

“Momentum is a funny thing, no matter which way you’re going, it’s hard to change,” he said.

“We’ve gotten very comfortable with current IT technology. It’s hard to let that go – we’ve created a level of technological depth that we continue to try to dig ourselves out of.”

Clayville ended the keynote address by urging businesses – large and small – to keep up with the momentum of the cloud.

“Most importantly, I ask you to get started on your next step in your journey to the cloud,” he said.

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Kirsten Robb

Kirsten Robb is a former journalist at SmartCompany. Previously, she worked at News Corp as a property reporter for Leader Newspapers and the Herald Sun, and holds a Masters of Journalism at Melbourne University.

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