Starbucks customers in the US will soon be able to charge their mobile devices wirelessly by placing the devices on tables and counters inside the coffee giant’s stores.
In a statement announcing the move, Starbucks chief digital officer Adam Brotman said the national rollout comes after a pilot program was well received by customers.
“We were pleased with the customer response to the pilot tests, and we’re now expanding this offering nationally to provide our customers a quality and reliable experience as they use our stores as their respite, their office away from home or as a gathering place with their friends and family,” he said.
AT&T Mobility vice president, mobile devices and accessories Jeff Howard said the move is an important development for the mobile industry.
“Starbucks is a highly regarded global brand and its decision to rollout a Powermat network is both empowering and transformative for consumers and the mobile industry as a whole,” he said.