Emerging Technology

Android still dominates Australian smartphone market, iOS and Windows gain ground

Andrew Sadauskas /

Android remains the dominant smartphone platform in Australia; however its rivals are gaining ground, according to new Kantar Worldpanel figures.

The figures show Android was the most popular smartphone platform in the quarter to August 2013, claiming 62.1% of the market.

However, Android’s share of the market is down slightly year-on-year, having claimed 65.9% of the market this time last year.

The figures are good news for Apple, which grew its slice of the Australian smartphone market to 28.7% from 25.8% a year ago.

Windows Phone is also gaining some traction in the local market, growing from 3.7% to 6.5% market share over the past year.

Meanwhile, in another blow to the embattled Canadian smartphone maker, BlackBerry has lost more than two-thirds of its Australian market share, with the company falling from 1.6% market share a year ago to just 0.5% now.

The market share figures come at a relatively weak point in the Australian smartphone industry.

As SmartCompany reported last week, during the second quarter of 2013, mobile phone shipments to Australia and New Zealand fell by 21% year-on-year and 5% quarter-on-quarter.

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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