Apple iOS users view more mobile ads than Android users, despite smaller marketshare

Apple users view more than half of all mobile ads, despite Apple’s iPhone having a smaller marketshare than Google Android, a new report has revealed.

The report by Velti, first published by TechCrunch, reveals that 55% of mobile ad impressions happened on Apple iOS, compared to 45% for Android.

The figures come in stark contrast to recent marketshare figures which show that, for example, Android overtaken Apple iOS in the US by a margin of 47.8% to 32%.

Taken together, the figures appear to suggest – either as a result of user usage patterns or mobile app design – that an average iPhone user is exposed to mobile advertising more frequently than an equivalent Android user.


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