Emerging Technology

Apple, ITC sector dominate most valuable brands list

Andrew Sadauskas /

Apple retains its position as the world’s most valuable brand, while the information technology and communications (ITC) sector dominates the top positions on a list of the world’s 100 most valuable brands.

The Millward Brown Top 100 brands index for 2012 measures the contribution of brand value to a company’s market capitalisation, exclusive of financial position, fixed capital assets and other factors.

The report found that Apple remains the world’s valuable brand with a value estimated at $US182.9 billion, up 19% year-on-year. Apple retains a significant lead over second-placed brand IBM, which has an estimated brand value of $US115.9 billion.

Beyond Apple and IBM, the top 25 spots are dominated by the ITC sector, with Google ($US107 billion), Microsoft ($US76 billion), AT&T ($US68 billion), Verizon ($US49 billion), China Mobile ($US47 billion), Amazon ($US34 billion), Facebook ($US33 billion), Deutsche Telekom ($US26 billion), SAP ($US25 billion) and Baidu ($US24 billion) each earning a spot in the top 25.

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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