Apple’s share of the global tablet market fell to just 35.5% during the second quarter of 2013, significantly below the 82% marketshare recently claimed by Apple chief executive Tim Cook, according to new market research by TrendForce.
Overall, tablet shipments worldwide for the quarter were estimated at 41.1 million units.
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Apple shipped 14.6 million units during the quarter, claiming 35.5% of the worldwide market, significantly below the 82% marketshare claimed by Cook during the iOS7 launch keynote during Apple’s Worldwide Developer Conference.
Nonetheless, Apple remains significantly ahead of second-placed rival Samsung, which saw 8.8 million unit shipments for 21.4% marketshare.
Rounding out the top five vendors were Asus (excluding the Google Nexus 7) on 1.6 million units (3.9%), Acer on 1.5 million units (3.6%) and Amazon on 1.1 million units (2.7%).
Sitting outside the top five are Microsoft on 900,000 units, Google on 700,000 and Lenovo on around 600,000.
Other brands accounted for 3.9% of the market or around 1.6 million units, while low-cost generic “white box” tablets accounted for 9.7 million units – more than Samsung – along with 23.5% of the market.