Australian smartphone marketshare: Android up, Apple flat, Windows Phone down
Tuesday, July 30, 2013/
Australian smartphone users are switching to Android, staying loyal to Apple and abandoning Windows Phone, according to new Kantar Worldpanel figures.
According to the figures, Australia remains an Android stronghold, with the Google-backed platform running on 62.4% of new Australian smartphones in the quarter to May, up from 58.2% a year earlier.
While Apple’s customers remained loyal, the Californian tech giant also failed to grow its Australian marketshare over the past year, recording a statistically insignificant dip from 28.6% to 28.5%.
The combined marketshare of the two dominant platforms – Android and Apple – rose from 86.8% a year ago to 90.9%.
Meanwhile, despite the introduction of Windows Phone 8 and a range of new Lumia devices, including the Lumia 920 and 520, Microsoft’s Australian marketshare fell from 6.7% to 5.6%.
While there was a slight uptick in Blackberry use with the release of BlackBerry 10 – from 0.2% to 0.4% marketshare – Symbian fell from 3.7% to 1.7% and all other platforms fell from 2.7% to 1.4%.
Social media mishaps: Why businesses should think twice before cracking jokes online Catriona Pollard CP Communications founder
An ‘opportunity-hunting’ generation: Here's what millennial workers need and want Karen Gately Corporate Dojo founder
Spilling the beans: Why inviting someone to 'grab a coffee' is disingenuous and unnecessary Sue Parker DARE Group founder
Why success is simple, motivational speakers suck and Eye of The Tiger is dead to me Ian Whitworth Scene Change co-founder
How Emily McWaters manages her Sydney-based business from Kangaroo Island Emily McWaters The Hamper Emporium chief
Why 'Orwellian' performance monitoring is crucial to building an ethical company culture Michael Kodari Kodari Securities chief