Emerging markets powering software industry growth

The software growth rate in emerging markets was double that for established markets in 2012, according to new IDC figures.

The figures show the top five software companies in 2012 by revenue were Microsoft ($US58.454 billion), IBM ($US29.129 billion), Oracle ($US27.8 billion) SAP ($US16.98 billion) and Symantec ($US6.4 billion). The rest of the industry accounted for $US203.818 billion in sales.

Overall, the worldwide software market grew by 3.6% year-on-year in 2012.

In contrast, emerging markets – including Central and Eastern Europe, Middle East, Africa, Latin America, and the Asia-Pacific region (excluding Japan, Australia, and New Zealand) – experienced a year-on-year growth rate of 7.2%.

These emerging markets accounted for $US49.1 billion out of the $US342.6 billion in total worldwide software revenues for 2012, representing 14.4% of the overall total.

Emerging markets now account for 23% of revenues for SAP ($US3.9 billion), 22.1% for Oracle ($US6.1 billion), 18.9% for Microsoft ($US11 billion) and 15.3% for IBM ($US4.4 billion).

“The competitive scenario in Latin America is revolving around emerging trends such as converged systems, where software-driven solutions have generated demand for Oracle’s Exa offering, particularly in Brazil,” says IDC Latin American software program manager Cesar Longa.

“SAP has capitalized on Hana and its customer-centric portfolio around mobility, advanced analytics, and big data.”


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