Facebook growing revenues on smartphones, users on featurephones
Thursday, July 25, 2013/
Facebook has released second quarter results showing solid second quarter growth from both smartphone and featurephone users.
The company boasts a 27% year-on-year growth in daily active users to 699 million and a 21% growth in monthly active users to 1.15 billion.
The growth in user numbers saw the company achieve second quarter revenues of $US1.81 billion, up from $1.18 billion a year ago.
Revenue from advertising during the quarter accounting for 88% of all revenues, or $US 1.6 billion, with mobile advertising now accounting for 44% of all ad revenues.
Meanwhile, former Snaptu chief executive and now Facebook’s featurephone project manager, Ran Makavy, says in a statement the social media giant has managed to get 100 million featurephone users of its Facebook For Every Phone featurephone app.
“Today, millions of people in developing markets like India, Indonesia and the Philippines are relying on this technology to connect with Facebook, without having to purchase a smartphone.
“Ultimately, Facebook for Every Phone is a fast and easy-to-use native app that works on more than 3000 different types of feature phones from almost every handset manufacturer that exists today,” Makavy says.
Feel the churn: How to bounce back after losing staff and clients Sue Parker DARE Group founder
“Motivation is a feeling, commitment is a mindset”: Why you should start investing in yourself right now Lisa Stephenson Who Am I Projects founder
How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder