France Telecom warns Apple’s iPhone price is scaring off European consumers

France Telecom chief executive Stephane Richard has warned Apple that the high price of the iPhone, at $US600 (€460) outright, is scaring off potential consumers.

According to Bloomberg, France Telecom now offers customers a 20 euro per month plan with unlimited calls, texts and 3 GB of data to lure increasingly cost-conscious European consumers, with many opting for a lower cost alternative to the iPhone.

“There are fewer early adopters, and probably with the next release of the iPhone this will be evident,” Richard said.

“Selling a phone for $US600 is getting more and more difficult.

“Customers are more focused on price. Except for a few hundred thousand people who will buy the latest iPhone … the majority of the market will be difficult.”

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