LG to adopt “G mark” brand, claims its web-enabled appliances will dominate the market by 2015
Thursday, August 29, 2013/
LG Electronics has revealed the launch of its G2 smartphone will be the first in a series of products to use the “G mark” brand, as the company seeks to become the world’s largest home appliance manufacturer by the end of 2015.
According to Korea IT News, the company wants to establish a premium product line across all of its product categories, from smartphones and tablets to televisions and air conditioners.
The product line will collectively be known as the “G Project”, feature a logo known as a “G Mark” and feature a product name beginning with the letter G.
The company has also established an internal committee made up of executives from each of the company’s business units, known as the Enterprise-level G Project Deliberation Committee, which will determine which products will use the new branding.
The new product line comes after the company released an ambitious goal to become the world’s largest home appliance manufacturer by 2015.
The Korea Times reports the company’s home appliance division head, Cho Sung-jin announced web-based appliances were the key to meeting the target during a news conference yesterday.
“Given our strong growth momentum, it is not an unattainable goal to become the world’s No. 1,” Cho said.
“Smart is the key word for our products to be displayed at the IFA. Eventually, appliances will be connected to smartphones and the Internet.
“But there are a lot of uncertainties. It’s too early to say that web-enabled appliances will succeed.”
Feel the churn: How to bounce back after losing staff and clients Sue Parker DARE Group founder
“Motivation is a feeling, commitment is a mindset”: Why you should start investing in yourself right now Lisa Stephenson Who Am I Projects founder
How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder