Almost half of global consumers would be happy to get rid of most kinds of product packaging if it would do some environmental good, a Nielsen worldwide consumer survey has revealed.
The survey found that close to 50% of consumers would give up packaging designed for the purpose of easy stacking and storing at home, or for easy transport if it would benefit the environment.
But they are less keen on giving up packaging for other purposes – only 27% were prepared to give up packaging designed to keep products clean and untouched by others, and 34% for
packaging to make them last longer/stay fresher.
Only 10% said they would not be prepared to give up product packaging for any reason whatsoever, no doubt the sort of people whom, as kids, would throw away the toy and keep the box.
And interestingly, environmentally-aware New Zealanders topped the global rankings as the nation most prepared to give up all these packaging aspects for the sake of the environment, while Thai and Japanese shoppers were the least inclined to.