Emerging Technology

Green inspiration online… Take the start-up pledge… SME women increase

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Green thing, I think I love you

A new online community for the environmentally conscious, Green Thing, aims to inspire people to perform one green task each month.

Springwise reports that Green Thing hopes to set its members with an easy to perform task, once a month, that will help reduce greenhouse gas emissions.

For example, October’s task is to walk; users list the number of times they’ve done this month’s thing, when they’ve done it and how, and Green Thing estimates how many kilos of carbon dioxide have been saved. At the end of each month, Green Thing announces the total reduction in greenhouse gas achieved by the entire community.

Green Thing hopes to make it easy and fun for people to do the “green thing” by recruiting various artistic types to provide the inspiration. In October, the site has podcasts available for people download to make their walks more enjoyable.

“Green Thing is an easy thing, a fun thing, a creative thing and a community thing. It’s for anyone who wants to be a bit greener but hasn’t found a way,” Green Thing’s founders, Andy Hobsbawm and Naresh Ramchandani, told Springwise.

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Pledge to start your own business

Business software company Intuit has started a campaign to get people in the US to act on their dream to start their own business, according to Small Business Trends.

Intuit’s IWillJustStart.com calls on browsers to make a pledge to take the plunge and start their small business. Budding entrepreneurs can submit their startup story, either in a short video or text form, which are then posted on the site. Even better, people who submit their stories will be entered in the contest for a chance to win a $US40,000 startup grant and $US10,000 in products and services.

The campaign also involves a travelling road show. Next week a truck will start in Seattle, and travel to Chicago, New York and Boston, which people can visit to get free business resources and advice.

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More women own SMEs

The number of small businesses in the US owned by women has increased by 42% to 7.7 million over the past 10 years, according to a MasterCard survey of 400 women entrepreneurs reported by Inc.com.

Women-owned business of all sizes in the US currently generate around $US1.9 trillion in annual sales and employ nearly 13 million workers, according to Inc.com. About a quarter of all businesses owned by women have revenue of between $US1 million and $US5 million.

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