Emerging Technology

Head a bit woolly? Get to the gym

SmartCompany /

Many people go to the gym to get their body fit, and now, according to Springwise, they can do the same for their brain.

San Francisco start-up vibrantBrains is setting up a chain of brain workout gyms in the US. Instead of weights and treadmills, members of the mind gyms – for $US60 per month – get to use a wide range of computer programs and other exercises designed to sharpen mental faculties to a fine point.

The business is in its early stages, but Springwise argues it has some advantages of your conventional gym from a profit perspective – mental gymnastics require a lot less space than their physical equivalent, computers are on the whole cheaper than your average gym machine, and people don’t generally need a shower afterwards.


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