Incoming Sony CEO reveals strategy to combat Samsung, Apple

Incoming Sony CEO Kazuo Hirai says the company will focus as much on content, networking and software as it does on its physical products under his leadership.

According to TechWorld, Hirai hopes the shift in strategy will lead to a turnaround at the company, which faces losses of up to $US3 billion for the current fiscal year.

Sony has traditionally relied on physical product design and hardware innovation to drive sales in its core consumer electronics and video games markets.

However, shifts in the market over recent years have seen Sony lose ground to competitors such as Apple and Samsung in smartphones and consumer electronics, while Nintendo Wii and Microsoft 360 have outsold Sony’s PlayStation 3 in the video game market.

Hirai will gain the leadership of the company from the outgoing CEO, Sir Howard Stringer, on April 1.

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Close
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Show
Forgot your password?

Want some assistance?

Contact us on: support@smartcompany.com.au or call the hotline: +61 (03) 8623 9900.