Michael Dell has outlined a new five-point strategy outlining his plans for the company should a proposed private equity bid for Dell Computer be successful.
As SmartCompany reported last Tuesday, Michael Dell’s consortium, including Silver Lake, is currently in a bidding war for the computer giant against corporate raider Carl Icahn and private equity firm BlackStone Group.
The memo, republished by Fortune, suggests that increasing the company’s sales force will be a key priority should the takeover be successful.
“We anticipate making significant investments in research and development, capital expenditures and personnel additions. This includes hiring additional R&D, services and sales personnel,” Dell says.
“Our goal is to increase sales coverage and expand the depth of partnerships with channel partners in our Partner Direct program.”
Dell will retain a strong focus on the traditional PC market, along with end-to-end services and tablets, with additional emphasis on emerging markets.
“We anticipate making significant investments to enhance our presence and ability to compete in emerging markets, including the BRIC countries (i.e., Brazil, Russia, India and China),” he says.
“We have plans to significantly increase investment in our PC and tablet business to enhance our ability to compete.
“In 2012, we began an effort to simplify every aspect of the customer relationship. If successful, we believe this initiative will make it easier for customers to do business with Dell, eliminating friction and complexity and enabling more rapid response to customer needs.”