Microsoft hopes cheap tablets will bite into Apple’s marketshare
Thursday, April 19, 2012/
Microsoft is reportedly working closely with Intel and its hardware partners on creating low cost Windows tablet devices, with the aim of pushing Apple’s iPad marketshare below 50% by the middle of 2013.
According to DigiTimes, Microsoft is hoping to build its marketshare through ARM-processor based tablets running Microsoft Office into emerging markets for $US300 or less.
The company aims to launch Windows 8 for x86 based devices by September of this year, with Windows RT for ARM based devices (previously known as Windows 8 on ARM) to be released shortly afterwards.
The low cost tablets are part of a range of 32 Windows 8 and Windows RT tablets Microsoft hopes to have on the market by the end of 2012.
Lunchtime singing and awards for failure: The best perks from Australia's most innovative companies Amantha Imber Inventium founder
Your future customers: How to crack the gen Z code Simon Slade Affilorama co-founder
Want to be charming? Of course you do. Here are three essential tips Ian Whitworth Scene Change co-founder
Why corporate content will send your customers running Luke Buesnel Story League director
How to write the perfect job advertisement Alex Hattingh Employment Hero chief people officer
How to outshine the millions of websites ranking poorly on Google Adam Rowles Inbound Marketing founder