Mobile ads to boost Twitter ad revenue by nearly $500 million in 2014

Twitter is set to nearly double its mobile advertising revenue over the next year, with the company receiving a major boost from mobile ads, according to a new report from eMarketer.

The report suggests that the social media service’s ad revenue for this year will double to $US582.8 million, a figure set to nearly double again to $US950 million in 2014.

Meanwhile, the proportion of that figure coming from mobile advertising is set to grow from 50% this year to 60% in 2015.

“Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices,” eMarketer said in a statement.

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