Most small businesses baffled by the web

The web revolution is passing many of Australia’s small businesses by, a new survey suggests, with many having little or no web presence and no registered domain name.

The web revolution is passing many of Australia’s small businesses by, a new survey suggests, with many having little or no web presence and no registered domain name.

Out of almost 1700 small businesses surveyed by accounting software firm MYOB, only 41% say they have a website. Even fewer businesses (29%) actually use their websites for e-commerce.

A slightly higher proportion of businesses have registered a domain name, but they are still the minority with 55% saying they have yet to do so.

The proportion of web-active businesses varies widely depending on the sector. Only 11% of businesses in the transport and storage industry have a website, the lowest of any sector, ahead of agriculture (27%) and construction (29%).

At the other end of the spectrum, 72% of communications, media and marketing businesses are on the web, ahead of cultural and recreation services (71%). Surprisingly, the information and communication technology sector ranks third in the web stakes, with only 63% of ICT businesses saying they are on the web.

 

Read more on e-commerce, domain names and online trends

 

You can help us (and help yourself)

Small and medium businesses and startups have never needed credible, independent journalism and information more than now.

That’s our job at SmartCompany: to keep you informed with the news, interviews and analysis you need to manage your way through this unprecedented crisis.

Now, there’s a way you can help us keep doing this: by becoming a SmartCompany supporter.

Even a small contribution will help us to keep doing the journalism that keeps Australia’s entrepreneurs informed.

Trending

COMMENTS

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments