Hugh Stephens is the co-founder and director of Dialogue Consulting, a social media, risk management and PR consultancy firm, which launched in 2011 and now deals with a range of clients across Australia and New Zealand.
Stephens analyses social media on a daily basis and says he’s newly discovered an Excel add-on which makes his job easier.
“My favourite piece of technology at the moment is NodeXL. It is one of my recent discoveries, we do a lot of analysis work of social networks and this is a free Excel add-on which uses social media data and allows you to create pretty graphs and tables easily.
“It’s meant that I can do stuff a lot faster, when previously I’d have had to muck around with ways to input the data from other sources, I can now do it a lot quicker,” he says.