MY BEST TECH: Mike Frizell

Mike Frizell is a the co-founder of Paws for Life, a business he started to save his parents the bother of lugging 10 kilogram bags of dog food home once a fortnight.

Today his business, which delivers dog and cat food every two weeks to thousands of pet-owners across the country, is turning over more than $10 million a year.

His best piece of technology is a software program that lets him see how his business is doing at a glance. 

“I spend a lot of time on RJMetrics, which is a dedicated e-commerce business intelligence platform.” 

“I check it every morning before I get on with my day. It’s great for daily, weekly, month reporting, has a real-time database, and also integrates all my Google analytics stuff. It’s really useful.”



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