Emerging Technology

MY BEST TECH: Oliver Pennington

Patrick Stafford /

Oliver Pennington is the co-founder of software company ServiceSeeking.com.au. His company depends on using AdWords to generate business – his favourite piece of tech lets him manage campaigns with even more efficiency.

“We use an AdWords marketing software called Marin and, pretty frankly, it’s awesome to use. We use it to manage our AdWords campaigns.”

“The critical piece of the software is that it allows us to bid on revenue, so we can actually tailor our AdWords bidding to maximise revenue returns.”

“It’s a very high tech piece of software, but it’s cool and allows us to maximise what we’re doing with AdWords.”

Patrick Stafford

Patrick Stafford is a freelance journalist and a former deputy editor of SmartCompany.

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