Emerging Technology

New web identity coming up

SmartCompany /

Regret that stupid picture of yourself on Facebook? Worried that a potential employer might find incriminating things about you on the web? 

Maybe you need to employ an “identity manager” who will happily wander around the web and erase inaccurate, inappropriate or slanderous information about you.

Already in the US, companies such as Reputation Defender spends its time searching and destroying hurtful and inaccurate information that exists on its clients.

But futurists who predict that the fashion of online exhibitionism will die, when young people looking for jobs realise how damaging it can be, should think again.

What we are likely to see is a new breed of PR advisers who will spend their time creating the internet profiles of business people. In fact by 2011 technology advice firm Gartner predicts that most people will have digital replicas of themselves for online work and play.

Now just imagine what an identity manager could do with a digital replica – it could take spin to a whole new level.



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