Polaroid joins the digital age

Inconic photography brand Polaroid is launching a comeback with a new digital camera that instantly prints photos.

The PoGo Instant Digital Camera, launched at the Consumer Electronics Show in Las Vegas, is billed as the first easily-portable digital camera and instant printer combination on the market.

You simply take pictures, select, crop and edit the one you want to print, and then wait 60 seconds for the full-color, 2 x 3-inch prints.

Here’s what the device looks like:

Polaroid PoGo digital camera

In an early review, Associated Press was impressed with the new product. “The camera is a fun product, and people who have been lamenting the death of the Polaroid will find solace in it.”

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