Emerging Technology

Samsung beats Nokia to the punch by announcing Windows Phone 8 smartphone

Andrew Sadauskas /

Nokia’s hopes of being the first phone manufacturer to announce a Windows Phone 8 smartphone have been dashed, with Samsung’s announcement of its ATIV S Windows Phone 8 smartphone.

Samsung’s announcement of its ATIV S came just days after Nokia posted a video teasing the launch of its Windows Phone 8 smartphones at a joint press conference with Microsoft on September 5.

According to MyNokiaBlog, Nokia media relations manager Doug Dawson responded to the news by tweeting: “Every great show needs a warm-up act.”

With pressure mounting on Nokia CEO Stephen Elop, the product launch is a make-or-break moment for the Finnish phone giant’s Windows Phone strategy.

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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