Samsung’s $US1 billion loss to Apple in a smartphone patent lawsuit and the release of Apple’s iPhone 5 unexpectedly boosted Samsung Galaxy S3 sales, according to a leading analytics firm.
The Localytics figures, compiled from analytics code in smartphone apps, reveal weekly new device growth for the Samsung Galaxy S3 stood at 9% since August 1.
However, there was a significant spike in new device growth of 16% during the week of August 21 to 27, the week Apple won over $US1 billion from Samsung in a patent infringement lawsuit.
Get business news first
Sign up to SmartCompany’s daily newsletter
Even more surprisingly, while weekly growth in Galaxy S3 smartphones stood at zero for the week immediately before the iPhone 5 release on September 12, there was 15% growth in the week of September 11 to 17, followed by 14% growth in the week of September 18 to 24. Following the two week spike, Samsung Galaxy S3 sales returned to its average growth rate of 9%.
The news suggests Samsung’s recent ad campaign making fun of iPhone queuers may have been effective in drawing consumers to the Korean electronics giant.