Apple “somewhat behind” competitors in smartphone market: Wozniak

Apple co-founder Steve Wozniak has admitted Apple has fallen “somewhat behind” major rivals, including Samsung.

According to Mac Rumors, Wozniak raised eyebrows with the comments at a Business Week Best Brand Awards show in Germany.

“I am proud that we have such loyal fans. But this loyalty is not given; the need to have the best products is always there. Currently we are, in my opinion, somewhat behind with features in the smartphone business,” Wozniak said.

“Others have caught up. Samsung is a big competitor. But precisely because they are currently making great products.”

The comments were made in the context of a speech on the value of Apple’s brand.

“The launch of a new Apple product is for me like a big, major concert which you absolutely must attend personally. It’s history,” Wozniak said.

“Sure, I could order online or call the store manager so that they smuggled me in the back door. But that would be nothing.

“No, I will have the experience like any normal customer. But one thing is certain. If Apple made lousy products, I would not be in line.”

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