UK Apple (cider) Shop changes its name to avoid angry Macintosh users

An apple cider shop, near Norwich in the UK, has been forced to change its name after being inundated by tech support calls from Apple Macintosh users.

CNet reports the store in Wroxham Barn, which for the past 20 years has traded as the Apple Shop, has been flooded by customer service calls, with proprietor Geoff Fisher deciding to rename his shop to Norfolk Cider Shop.

“I’ve had complaints about broken iPods and dropped iPads and Apple Macs. It can be very funny, but some people are very rude and they slam the phone down,” Fisher said.

“My most amusing caller was an elderly gentleman who rang up and the first thing he said was, ‘I’ve been very silly’.

“I said, ‘what’s the problem?’

“He said, ‘I’m 87, and I’ve gone and bought an Apple Mac and I don’t know how to use it’!”


Notify of
Inline Feedbacks
View all comments
SmartCompany Plus

Sign in

To connect a sign in method the email must match the one on your SmartCompany Plus account.
Or use your email
Forgot your password?

Want some assistance?

Contact us on: or call the hotline: +61 (03) 8623 9900.