Emerging Technology

US tablet adoption doubles to 19%, while 42% of consumers have TV connected to the internet

Andrew Sadauskas /

The number of tablets in the US has doubled to 19%, according to a new Forrester Research survey, with 42% of consumers now connecting their TVs to the internet.

The survey, republished by TechCrunch, also shows that 84% of US consumers use the internet daily, up from 78% a year earlier.

When it comes to connecting a television to the internet, the most popular method is to use a video game console (42%), connected “smart” TVs are also growing in popularity (19%) while 14% use an internet connected set top box (for example Apple TV).

Other key findings of the survey include:

  • Generation Z have the highest social media penetration, with 84% on Facebook. The average person in Gen Z has 306 Facebook friends.
  • More than 70% of Gen Ys have a smartphone and more than a quarter own a tablet.
  • Gen X is the highest average household income of the age brackets.
  • Baby boomers are embracing tablets, with the percentage owning one growing from 6% last year to 14% in 2012.
  • The golden generation is the generation most likely to own a desktop PC.

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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