If you were a smartphone maker and wanted to lure developers to a repeatedly delayed platform like BlackBerry 10 while major corporate clients abandon your older products, how would you go about it?
If you’re Research in Motion, the answer is simple: You make a music video called “Devs, BlackBerry is going to keep on loving you” and post it on your company’s YouTube channel.
No, seriously, that’s exactly what RIM did. Here’s the video:
RIM also posted this look at the new smartphone platform, which the company now anticipates will be released sometime next year: