Emerging Technology

VIDEO: Research in Motion tries to lure developers to BlackBerry 10 with a music video

Andrew Sadauskas /

If you were a smartphone maker and wanted to lure developers to a repeatedly delayed platform like BlackBerry 10 while major corporate clients abandon your older products, how would you go about it?

If you’re Research in Motion, the answer is simple: You make a music video called “Devs, BlackBerry is going to keep on loving you” and post it on your company’s YouTube channel.

No, seriously, that’s exactly what RIM did. Here’s the video:

{qtube vid:=WlsahuZ_4oM}

RIM also posted this look at the new smartphone platform, which the company now anticipates will be released sometime next year:

{qtube vid:=tzxQ2YUjk50}

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Andrew Sadauskas

Andrew Sadauskas is a former journalist at SmartCompany and a former editor of TechCompany.

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