Windows Phone fragmentation: 39% of users still use WP 7, low-end Nokia Lumias dominate
Monday, August 19, 2013/
Low-end Nokia Lumia smartphones are dominating the Windows Phone market, according to new figures, while widespread continued use of Windows Phone 7 is fragmenting the platform.
The figures were collected from 836 Windows Phone apps running AdDuplex SDK v.2 ad code, and measured both the device and the version of Windows Phone.
The figures show the low-end Nokia Lumia 520 accounted for 13.3% of all usage, while the Lumia 620 was the third most popular device with 9.6%.
In contrast, the high end Lumia 920 accounts for 11.8% of the market.
The two smartphones rounding out the top five Windows Phone devices both run WP7, with Lumia 710 accounting for 9.6% of the market and the Lumia 800 accounting for 8.4%.
In total, 39% of all Windows Phone users still use Windows Phone 7, compared to 61% running Windows Phone 8.
Overall, Nokia accounts for 85.4% of Windows Phone devices, bearing out HTC on 11.5% and Samsung on just 2%.
Feel the churn: How to bounce back after losing staff and clients Sue Parker DARE Group founder
“Motivation is a feeling, commitment is a mindset”: Why you should start investing in yourself right now Lisa Stephenson Who Am I Projects founder
How to call your team into action with a winning presentation Emma Bannister Presentation Studio founder
The link between diet and mental health — and how to eat your way to wellbeing Kate Save Be Fit Food co-founder
From interactive videos to AI: The five marketing trends that will dominate 2019 Warwick Boulter Collaboro co-founder
Australia is leading the legaltech revolution, but what does this mean for lawyers, firms and clients? Jodie Baker Xakia founder
Why a video news release needs to be part of your PR strategy Leisa Goddard Adoni Media managing director
Want to catch more customers? Here's how to create a super sales funnel Jovana Vujnic Bumper Leads founder